Erin Robertson invented the tata towel after an uncomfortable day in LA heat. She couldn’t stop sweating and tried everything she could think of.
Robertson had already sold over one million tata towels in her first year of business before going on Shark Tank. Greiner made her a deal for $200,000 for 40% equity.
Many renowned apparel and lingerie brands use this eco-friendly fabric, which drapes gracefully and feels soft to the touch. It is also breathable and light in weight, making it ideal for hot, humid days. Modal is made from cellulose, the natural cell fiber of plants.
It is a more sustainable choice than other synthetic fabrics like rayon, and it doesn’t feel or look fake. It’s also hypoallergenic, which means it won’t cause rashes or irritation on your skin.
COST:
After Erin’s friends gave rave reviews, she decided to patent her idea for the tata towel. She now makes the towels by hand in LA, and they’re available online and on Amazon. The towels cost $35-$45 and come in a variety of colors and patterns.
Features:
The company’s mission is to create a stylish, comfortable, and eco-friendly alternative to underwear.
Its products are sold in more than ten countries, and they donate 10% of their profits to charity. They also have a strong social media presence, including Instagram with more than 200,000 followers.
The brand promotes body positivity and encourages women to love themselves.
These cleavage-covering towels are available in three sizes. The smallest fits women with a bra cup size of C and above. The medium size fits women with a bra cup size of D or DD. The largest size fits women with a bra cup size ranging from F to H.
Although the tata towel is designed to fight under-boob sweat, it can be worn as a regular top. The cups can be tucked in, and the neck strap can be adjusted to fit the shape of the wearer’s neck. The tata towel is also reversible, so it can be worn on both sides.
How to Made it?
The tata towels are also made out of a sustainable, plant-based material called modal. The company’s website describes this fabric as “a luxurious, breathable and soft textile that is similar to viscose but softer.” It’s also hypoallergenic and non-irritating for the skin, which makes it a good choice for people with sensitive skin. In addition, it is a renewable resource and requires no chemical processing. It’s also a better option than polyester, which is one of the leading causes of environmental degradation.
Variety of colours and patterns
There are a variety of colors and patterns for the tata towel, and new ones are often introduced. They come in a wide array of hues, from fuschia to black and white, as well as several attractive-looking patterns that include a cityscape and yoga-inspired designs. There are also holiday-themed versions that will fit right in with the season’s festivities.
The tata towel was invented by Erin Robertson and is designed to prevent -- or at least absorb -- that dreaded under-boob sweat so many busty women (and any woman affected by gravity) experience. It’s like a specialized towel bra that wraps around the wearer’s neck.
Robertson’s invention has been a huge hit, and her patented tata towels sell for $35 to $45. They’re also available in a few different sizes. A smaller size was designed with new moms in mind, as it can help to avoid the rash that often occurs under the breasts while breastfeeding.
Despite the success of the tata towel, some women are still reticent to try it out. It can be a bit awkward to wear, as the patterned side of each cup faces outward, and it can feel like you’re wearing a bra with a pair of padded panties attached to your neck. Plus, it’s not recommended to use the tata towel in the pool or by the beach because exposing it to hot water may damage the soft, absorbent fabric.
In addition, the tata towel doesn’t have arm straps, which can be a problem for some people. However, if you need to hold something in your hands while wearing it, you can always hold on to the string that’s attached to the neck strap.
The tata towel is made with soft, breathable modal fabric. It’s also available in a variety of colors and patterns, and is machine washable. It’s also hypoallergenic, and there’s no need to worry about it irritating your skin or causing any allergic reactions. It’s also a great way to protect yourself from the sun while lounging by the pool or at the beach.
How to use It?
After a debut on the popular Shark Tank TV show, tata towel has exploded in popularity. The product, which wraps around the neck and cups the breasts, helps reduce boob sweat. It also reduces rash and provides support during physical activity. It is also reversible, so you can choose from a variety of color and pattern options. The towel has many uses, including at the beach or gym, and it is available in a range of sizes from small to extra large (C cup and up).
Erin Robertson, creator of Ta-Ta Towels, came up with the idea while getting ready for a date on a hot summer evening with a broken air conditioner. She had a lot of breast sweat under her bra and tried a number of ways to stop it. Finally, it occurred to her that she could make a towel bra for herself.
Her invention, which costs $24 to make, sold $1.1 million in its first year. Since then, sales have doubled. Her company now sews the towels in Los Angeles and has added tube tops, shorts, and head towels to its line. She has design patents and her name is trademarked.
The product is a success because it helps with one of the most frustrating problems for busty women: boob sweat. Its patented slinging feature prevents the under-boob sweat that plagues many busty women. It also protects a woman’s skin from chafing and is suitable for nursing. The towel is available in different colors and patterns, and a selection of new ones is introduced periodically.
The tata towel can be worn with any outfit and is easy to wash. However, it’s important to check the website’s legitimacy before purchasing a towel online. A legitimate site will be clearly labeled and offer a secure checkout process. In addition, the company will provide contact information in case you have any questions. The website also encourages users to write a review of the product. The reviews can help other customers decide whether the tata towel is right for them. In addition to the slinging effect of the towel, it’s lightweight and comfortable, so you can wear it without feeling bulky.
Bikini top
Despite its resemblance to a bikini top, the tata towel is not meant to replace your bra. Instead, it’s designed to hold your boobs up and keep you dry. Its “cups” are elastic and stretchy, and pulling the tab in the back of your neck allows you to adjust the amount of lift and support you want. Its halter strap fits like a regular bra, but it can be worn over a tank or tee.
Erin Robertson, the founder of Tata Towel, developed the product after noticing her breasts were sweating during a hot summer night while getting ready for a date. She was also worried about the rash she would get from a bra that wasn’t designed for this type of sweat. After searching for a solution, she came across the Shark Tank show and pitched her product. It went viral, and celebrities such as Ashley Graham and Rachel Bloom have been spotted wearing it.
Final Conclusion:
The tata towel is made of the same cotton blend fabric as beach towels, which makes it comfortable and durable. Its halter strap hugs the neck and is adjustable to fit a variety of body types. However, it may be uncomfortable for women with neck injuries or who have sensitive skin around their necks.
Aside from being comfortable, the tata towel is easy to use. You can wear it at home, on a trip, or in the pool. It can even be used to help reduce post-shower sweat. The tata towel is available in three different sizes to accommodate a variety of bust sizes. The smallest size is designed for women who wear a C or larger cup. Women who wear a B or A cup size should consider buying the medium or large sizes.
In the Shark Tank episode, Erin Robertson pitches her tata towel, which she describes as a specialized towel bra. She is seeking $200,000 in exchange for 10% of the company’s profits. Investors are divided on whether the tata towel is worth investing in, but some believe that the product can make a big difference for women
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